Privacy Policy

Effective: September 28, 2026

Duaa Brands LLC d/b/a House of Duaa (“Company”, “we”, “our”, or “us”) respect your privacy and are committed to protecting it through our compliance with this policy. This policy describes how we collect, process, retain, and disclose personal data about you when providing services to you through our websites, applications, products, and other services that link to this policy (our “Services”) and our practices for using, maintaining, protecting, and disclosing that information.

This policy applies only to information we collect:

  • Through the Services.
  • In communications, including email, text, chat, and other electronic messages, between you and the Services.
  • When you interact with our advertising and applications (including mobile apps) on third-party websites and services, if those applications or advertising include links to this policy.
  • At our in-person events through digital means.
  • Through our sales on third-party marketplaces, including but not limited to Amazon, TikTok and Meta.

It does not apply to information collected by:

  • Us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries) that does not link to this policy; or 
  • Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Services.

We may provide additional or different privacy policies that are specific to certain features, services, or activities.

Please read this policy carefully to understand our policies and practices regarding your information and how we treat it. By interacting with our Services or providing us with your information, you agree to the collection, use, and sharing of your information as described in this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of the Services after we make changes as described here is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children’s and Minors’ Data

Our Services are not intended for, and we do not knowingly collect any personal data from, children under the age of 18. If we learn we have collected or received personal data from a child under 18 years old without verification of parental consent, we will delete that information.

The Personal Data That We Collect or Process

“Personal data” is information that identifies, relates to, or describes you, directly or indirectly. It includes your name, email address, mailing address, telephone number, payment information submitted when placing an order (such as bank account or credit card information collected and stored by our third-party payment processor), survey or questionnaire responses, feedback, information you provide through forms or promotions, and information you share when communicating with us, including your marketing preferences.

The types and categories of personal data we collect or process include:

  • Account and contact information, including name, address such as home address, work address, or other address, email address, phone number, username, and other contact information you provide us.
  • Payment information, including credit card or debit card information and information about the payment methods and services (such as PayPal or Venmo) you use in connection with the Services.
  • Account history, including information about your subscription, account, transactions, purchases, order history, or discounts.
  • Location information, including general geographic location such as country, state or province, or city and precise geolocation, if you have enabled and consented to location information collection.
  • Device information.
  • Content and information you elect to provide to us.
  • Images, voice recordings, and videos collected or stored in connection with the Services, if you have consented to such information collection.
  • Survey information. You may provide us with other personal data when you fill in a form, respond to our surveys or questionnaires, provide us with feedback, participate in promotions, or use other features of the Services.
  • Communications information. We may also collect other information during our communications with you, including information that you send to us when interacting with our customer service agents, or when you call us or send emails or text messages. This may include information about how you contacted us, your marketing preferences, and other information that you choose to share.
  • Data about others for whom you purchase an item or gift, such as name, delivery address, and phone number. Please do not purchase a gift for someone or share their contact information with us unless you have their permission to do so.
  • Referrals. Users of the Services may have the opportunity to refer friends or other contacts to us. If you are an existing user, you may only submit a referral if you have permission to provide their contact information to us so that we may contact them.
  • Information we obtain from third-party platforms. If you choose to login to the Services via a third-party platform, such as Google or Facebook, or otherwise connect your account on the third-party platform or network to your account through the Services, we may collect information from that platform or network. You may also have the opportunity to provide us with additional information via the third-party platform or network, such as a list of your friends or connections and your email address. You can read more about your privacy choices in the “Your Rights and Choices About Your Information” section.

We also collect:

  • Statistics or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal data. For example, we may aggregate personal data to calculate the percentage of users accessing a specific Services feature.
  • Technical information. Technical information includes information about your internet connection and usage details about your interactions with the Services, such as clickstream information to, through, and from our Services (including date and time), products that you view or search for; page response times, download errors, length of your visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), or methods used to browse away from a page.

If we combine or connect non-personal statistical or technical data with personal data so that it directly or indirectly identifies an individual, we treat the combined information as personal information.

Unless we specifically request it, we ask that you not provide us with any sensitive personal data (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Services, or otherwise to us.

How We Collect Your Personal and Other Data 

You Provide Information to Us

We collect information about you when you interact with our Services, such as when you create or update an account, place an order, subscribe, or make a purchase, participate in surveys, sweepstakes, contests, or promotions, or create, upload, or post content to the Services, including reviews, media such as photos, videos, or audio recordings. We may also collect information you provide to us at our in-person events.

Automatically Through Our Services

As you navigate through and interact with our Services, we may use automatic data collection technologies to collect information that may include personal data. Information collected automatically may include usage details, IP addresses, operating system, and browser type, and information collected through cookies, web beacons, and other tracking technologies including details of your interactions with our Services, such as traffic data, location data, logs, and other communication data, and which resources and Services features that you access and use.

We may use these automatic collection technologies to collect information about your online activities over time and across third-party sites or other online services (behavioral tracking). 

Using automatic collection technologies helps us to improve our Services and to deliver a better and more personalized experience.

The technologies we use for this automatic data collection may include:

  • Cookies. A cookie is a small file placed on your device when you interact with the Services. You may refuse to accept or disable cookies by activating the appropriate setting on your browser or device. However, if you select this setting, you may be unable to access certain features of the Services. 
  • Web Beacons. Some parts of the Services and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those parts or opened an email and for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity). 
  • Sessions Recording and Heatmaps. We may use tools that record page interaction information (such as scrolling, clicks and mouse-overs) to help us improve our Services.
  • Software Developments Kits. Our mobile application may use third-party code, known as software development kits (SDKs), that collects technical information and usage details about your interactions with the application.

To the extent any of these automated technologies are considered a personal data sale, targeted advertising, or profiling, under applicable laws, depending on where you live, you may opt out from use of these automated technologies for such uses by emailing us at info@houseofduaa.com. Please note that some Services features may be unavailable as a result.

When you interact with the Services, there are third parties that may use automatic collection technologies to collect information about your or your device. These third parties may include:

  • Advertisers, ad networks, and ad servers.
  • Analytics companies.
  • Your device manufacturer.
  • Your internet or mobile service provider.
  • Social media platforms.
  • Email, text message and push notification service providers.
  • Personalization and product recommendation providers.
  • Session recording and heatmap providers.
  • Affiliate and referral program providers.
  • Product review platforms.

These third parties may use tracking technologies to collect information about you when you use the Services. The information they collect may be associated with your personal data or they may collect information, including personal data, about your online activities over time and across different websites, apps, platforms, and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

Abandoned Cart Notifications

We may use cookies, tracking pixels, and third-party tools to monitor shopping behavior on our website. This enables us to detect when a customer has added products to their cart but has not completed the purchase. Specifically:

  • we may collect and use your email address to send reminders about items left in your shopping cart. These emails may include details about your cart and additional promotional offers.
  • if you have opted in to receive SMS communications, we may use your phone number to send text message reminders about abandoned carts. These messages are sent only after you have explicitly opted in and confirmed your subscription through a double opt-in process.

Your data is collected and processed securely, and we never share or sell this information to third parties for unrelated purposes. You can opt-out of abandoned cart communications by unsubscribing from emails or replying “STOP” to SMS messages. For more information, please contact us at info@houseofduaa.com.

From Business Partners and Service Providers

We may receive personal data about you from service providers that perform services on our behalf, such as email platform providers and payment processors, and from third-party marketplaces on which we sell our products, such as Amazon, TikTok and Meta. We may combine that information with personal data we collect directly from you.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal data, to:

  • Provide you with the Services and any contents, features, information, products, or services that we make available through the Services.
  • Fulfill and manage subscriptions, purchases, orders, deliveries, payments, returns,  and exchanges.
  • Fulfill any other purpose for which you provide it.
  • To send you our newsletter, or other information or marketing about our Services that you think may be of interest to you.
  • To reply to your questions, inquiries, or customer service requests or to send you notices, updates, security alerts, or support and administrative messages.
  • Product safety communications: communications in relation to product safety, including product recalls and product safety advisory notices.
  • To provide you with information about the Services that you request from us or which we feel may interest you.
  • To monitor and analyze trends, usage and activities in connection with our Services and to improve the Services.
  • To facilitate contests, sweepstakes and promotions, and to process entries and provide prizes and rewards.
  • To detect, investigate and prevent fraudulent transactions and other illegal activities on the Services and to protect the rights and property of us and our customers.
  • To carry out our obligations arising from any contracts entered into between you and us, including for billing and collection.

We may also use your personal data to fulfill our obligations as set out by the applicable law, or to carry out any other purpose as described to you at the time your personal data was collected.

The usage information we collect, whether connected to your personal data or not, helps us improve our Services and deliver a better and more personalized experience by enabling us to:

  • Estimate our audience sizes and usage patterns.
  • Store information about your preferences, allowing us to customize the Services according to your individual needs and interests.
  • Speed up your searches.
  • Recognize you when you return to our Services.

We may use your contact information to send you marketing messages about goods and services that may interest you. You can opt out by following the instructions included in our marketing emails or text messages. For more information, see Your Rights and Choices About Your Information.

Who We Disclose Your Information To

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. 

We may also disclose personal data that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our organization and who are bound by contractual obligations to keep personal data confidential and use it only for the purposes for which we disclose it to them.
  • To the public, when you disclose personal data for public use (e.g., your username may be displayed along with a product review).
  • To professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services that they render to us.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of House of Duaa’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by House of Duaa is among the assets transferred.
  • To fulfill the purpose for which you provide it. 
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your personal data:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our terms of service (https://houseofduaa.com/pages/terms-of-service) and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our organization, our customers/members, or others. 

The categories of personal data we may disclose include:

  • Account and contact information.
  • Payment information. 
  • Account history, including information about your subscription, account, transactions, purchases, order history, or discounts.
  • Demographic information.
  • Location information, including general geographic location and precise geolocation.
  • Device information.
  • Content and information you elect to provide to us.

SMS Marketing

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us. Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners, for the purpose of enabling and operating our text messaging program.

Your Rights and Choices About Your Information

This section describes mechanisms you can use to control certain uses and disclosures of your information and rights you may have under state law, depending on where you live.

Advertising, marketing, cookies, and other tracking technologies choices: 

  • Cookies and Other Tracking Technologies. You can set your browser to refuse all or some browser cookies or other tracking technology files, or to alert you when these files are being sent. If you disable or refuse cookies, some Services features may be inaccessible or not function properly. Some browsers include a “Do Not Track” setting. Because there is not a common understanding of how to interpret that signal, our Services may not respond to all browser Do Not Track signals. Instead, you can use the other tools described in this policy.
  • Marketing Communications. If you do not wish to receive marketing communications from us, you can opt out by following the unsubscribe instructions in any marketing email, by adjusting your notification preferences in your account settings, or by contacting us at info@houseofduaa.com. You will continue to receive transactional messages about your account and membership. If you receive marketing text messages from us, you may opt-out of receiving further marketing text messages from us by replying STOP to our marketing message.
  • Promotions by the Company. If you do not wish us to use your information to promote our own products or services, you can opt out by emailing us at info@houseofduaa.com. 
  • Targeted Advertising by the Company. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers' target audience preferences, you can opt out by emailing us at info@houseofduaa.com. 
  • Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal data with unaffiliated or non-agent third parties for advertising and marketing purposes, you can opt out by emailing us on info@houseofduaa.com. We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. To learn more about opting out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”), including how to add the NAI Global Privacy Control (GPC) extension to your Chrome web browser, see NAI: How to Opt Out.

Location data choices:

Location Data. You can choose whether or not to allow the Services to collect and use real-time information about your device's location through the device’s privacy settings. If you block the use of location information, some Services features may become inaccessible or not function properly.

Your State Privacy Rights

Depending on your state of residency, you may have certain rights related to your personal data, including: 

  • Access and Data Portability. You may confirm whether we process your personal data and access a copy of the personal data we process. To the extent feasible and required by state law, depending on your state], data will be provided in a portable format. Depending on your state, you may have the right to receive additional information and it will be included in the response to your access request.
  • Correction. You may request that we correct inaccuracies in your personal data that we maintain, taking into account the information's nature and processing purpose.
  • Deletion. You may request that we delete personal data about you that we maintain, subject to certain exception under applicable law.  
  • Opt Out of Using Personal Data for Sales, Targeted Advertising, and Profiling for Certain Legal or Similarly Significant Decisions. You may request that we do not use your personal data for these purposes. Some states may also grant you the ability to learn more about or challenge those automated decisions.

Important: The exact scope of these rights vary by state. There are also several exceptions where we may not have an obligation to fulfill your request. 

To exercise any of these rights, please email us at info@houseofduaa.com.

Appeals. Where applicable law provides you with the right to appeal our decision regarding a request to exercise your privacy rights, you may submit an appeal by contacting us at info@houseofduaa.com. We will review and respond to your appeal within the time period required by applicable law. If we deny your appeal, we will provide any additional information or complaint mechanism required by applicable law.

Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to process your request to opt out from certain types of data processing, including data “sales” as defined under certain laws. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.

Nevada provides its residents with a limited right to opt out of certain personal data sales. Residents who wish to exercise their sale opt-out rights may submit a request to this designated address: info@houseofduaa.com. However, please know we do not currently sell data triggering that statute's opt-out requirements.

If you are a Washington, Nevada, or Connecticut resident, additional rights may apply to consumer health data. See our Consumer Health Data Privacy Notice at https://houseofduaa.com/pages/consumer-health-data-notice.

If you are a California resident, additional information applies to you. To access our supplemental California privacy policy, visit https://houseofduaa.com/pages/california-notice.

How We Protect Your Personal Data

We use commercially reasonable administrative, physical, and technical measures designed to protect your personal data from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your personal data transmitted to, through, using, or in connection with the Services. In particular, email, texts, and chats sent to or from the Services may not be secure, and you should carefully decide what information you send to us via such communications channels. Any transmission of personal data is at your own risk. 

The safety and security of your information also depends on you. You are responsible for taking steps to protect your personal data against unauthorized use, disclosure, and access.

How We Retain Your Personal Data

We keep the categories of personal data described in this policy for as long as reasonably necessary to fulfill the purposes described or for as otherwise legally permitted or required, such as maintaining the Services, operating our organization, complying with our legal obligations, resolving disputes, and for safety, security, and fraud prevention. This means that we consider our legal and business obligations, potential risks of harm, and nature of the information when deciding how long to retain personal data. At the end of the retention period, personal data will be deleted, destroyed, or deidentified.

If you are a California resident, visit https://houseofduaa.com/pages/california-notice for more information about the retention periods that apply to the personal data categories we collect.

International Data Transfers

We are headquartered in the United States and may have service providers in other countries. Your personal data may be transferred to the United States or other locations outside of your state, province, country, or other governmental jurisdiction where privacy laws may not be as protective as those in your jurisdiction.

Mobile app purchase

Mobile app purchases. In addition to purchases made on this website, you can also browse and purchase our products through the House of Duaa mobile app. Purchases made in the app use this same Shopify-powered checkout, so the data practices described in this policy apply equally there. If you create an account to check out in the app, you can delete that account and its associated personal data at any time from the Profile section of the app, or by contacting us at info@houseofduaa.com.

Changes to Our Privacy Policy

We may update this policy from time to time, and we will provide notice of any such changes to the policy as required by law. The date the privacy policy was last updated is identified at the top of the page. We will notify you of changes to this policy by updating the “last updated” date and posting the updated policy on the Services. We may email or otherwise communicate reminders about this policy, but you should check our Services periodically to see the current policy and any changes we have made to it.

Contact Information

To exercise your rights or ask questions or comment about this privacy policy or our privacy practices, contact us at:

Duaa Brands LLC 

info@houseofduaa.com